Nigeria Supermarket Wholesaler Boosts Tissue Sales with Custom 120-200mm Soft Facial Tissues

Client: A small supermarket & wholesale distributor based in Nigeria
Industry: Retail & Wholesale Distribution (Supermarket Supply)
Products: Soft facial tissues in multiple sizes (120mm–200mm) plus custom boxed tissues
Region: Nigeria, Africa

Our client is a small supermarket and wholesale business operating in Nigeria, supplying daily consumer goods to local retail outlets and shoppers. With growing middle-class demand for affordable personal care and household paper products, the client was looking for a reliable tissue supplier who could offer consistent quality at competitive prices to strengthen their position in the local market.

Sourcing from a new overseas supplier always carries risk — the client needed assurance on quality, price stability and delivery. As a first-time importer, they wanted a partner who could provide:

• Multiple tissue sizes to match different retail price points
• Consistently competitive wholesale pricing
• Stable, high quality across every batch
• Room to grow into higher-end, premium products

We supplied a flexible range of soft facial tissues spanning 120mm to 200mm, allowing the client to cover several shelves and price tiers with a single trusted supplier. Every product was manufactured under strict quality control, ensuring consistent softness, absorbency and packaging quality.

After their first cooperation, the client was highly satisfied with both our quality and our pricing. The partnership quickly moved from a trial order to a long-term commitment:

1. Repeat orders confirmed — the client will continue ordering on an ongoing basis.
2. Product line expansion — the client has also commissioned custom boxed tissues aimed at the premium segment.
3. Market ambition — together we are targeting the high-end market and building a stronger position across Africa.

• Price advantage — factory-direct wholesale pricing that protects the client's margins.
• Quality assurance — reliable, consistent quality that keeps end-customers coming back.
• Scalable product range — from everyday facial tissues to premium boxed tissues.
• Growth partnership — a supplier invested in the client's long-term success, not just a single order.

“We are very satisfied with the quality and the price. This is our first cooperation, and we will continue to order and grow together — including our new custom boxed tissues for the high-end market as we build our presence across Africa.”
— Supermarket Wholesaler, Nigeria

From a first trial order to a long-term partnership, this case shows how competitive pricing, dependable quality and a flexible product range can help an African distributor capture a fast-growing tissue market. Whether you need standard soft facial tissues from 120mm to 200mm or fully custom boxed tissues for the premium segment, we can help you build a winning product line.

Interested in partnering with us? Get in touch today:

Contact: Alice
Phone / WhatsApp: +86 13063063211
Email: alicebeyasun@126.com